Apple engineers are currently working on localising the Vision Pro for several countries, including France, Germany, Australia, China, Hong Kong, Japan, and Korea, according to the sources. The company is considering the UK and Canada as initial international markets, followed by Asia and Europe, but a final decision has not yet been made. Vision Pro may head outside of the US later in 2024 Sources tell that Apple plans to release its headset in other countries by the end of 2024. According to sources, the accessories that come with the device also pose logistical challenges. Apple might not work with third-party sellers to offer the Vision Pro until at least 2025. The company will need to tackle complicated supply chain logistics, train sales staff on setting up and using the device, and educate customers on how to use it. People familiar with the operations say that Vision Pro's launch could be its most challenging yet. Apple is developing an iPhone app that will scan a person's head and a physical machine to determine the appropriate light seal, which is necessary to keep light from entering a wearer's field of view. Online buyers may need to provide their prescription information and use the face scan app to determine the correct size for accessories. Vision Pro will first go on sale online through its web store in early 2024 before expanding online elsewhere. Bloomberg says likely first candidates for expansion are Canada and the UK, followed by Europe and Asia.įollow Benjamin Mayo on Mastodon, Threads, and Twitter. Apple has promised it will expand to additional countries before the end of 2024. As part of the checkout flow, users will be asked to upload their face scan result and provide any eye prescription, if the customer normally wears glasses and will need corrective vision insert lenses in order to use the headset.Īt launch, Vision Pro will be exclusive to the United States. Apple is developing a face scanning app that will help users pick the right size of light seal for their face. The report says Apple does not anticipate selling Vision Pro in third-party retail locations at least until 2025.Ĭustomers will also be able to buy online. These factors make it even harder to imagine how Apple will deploy Vision Pro outside of Apple Stores. Aware that some customers may not wear clothes with pockets capable of storing the battery pack, the company has considered asking accessory makers to create shoulder-worn pouches. Sign language interpretation is available at our stores through an on-demand video service, instantly and at no cost to you. To accommodate all kinds of clothing, Apple is also exploring partnering with accessory makers to make pouches for the external battery pack:Īpple has also investigated how the Vision Pro would fit for people wearing cultural apparel, such as a hijab. From setting up your device to recovering your Apple ID to replacing a screen, Genius Support has you covered. Bloomberg says Apple retail locations may need hundreds or thousands of lenses in stock at any one time.Īnother accessory, the top strap is apparently still in development, and aimed at improving comfort for users with smaller head sizes. Similarly, Apple stores will need to keep a stock of the prescription lenses, manufactured by Carl Zeiss. As well as purchasable stock, stores will also need to maintain a vast inventory of ‘try-on stock’ and spares if customers wants to buy more than one per headset. Apple will offer many different sizes of head bands and light seals. Much of the logistical complexity is a product of how many variations of accessories will exist. The device will be available to buy at all of Apple’s US retail stores eventually, but the initial plans are focusing on preparations for major areas like New York and Los Angeles. Apple will section off a special area of the store to support the headset demos and necessary sizing tools to help select the right headset and accessories for the buyer. It will represent the most logistically complex rollout ever for an Apple product.Īppointments will be required for retail purchases. Apple retail workers will help ensure customers get a Vision Pro with an appropriately fitting headband and light seal. The report says that - at least out the gate - Vision Pro will only be purchasable by appointment. Bloomberg today released a report describing some of the planning going on in the Apple retail division to prepare for the launch of the Apple Vision Pro headset, previously announced as available in the US “early next year.”
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